Going The Extra Mile – Cover Letters


Do we ever stop learning?  If you are wise, you will say no.  If you haven’t quite come to terms that the truth is that we never stop learning you’ll probably say no but, I made you think with that one didn’t I?

This afternoon I found myself in conversation with a client, and as we were discussing his resume we got to the subject of pricing, and I said “Before I answer your question I need to ask you one more question.”  The question was “Would you like me to draft you a cover letter or, just a resume?  And his response was “To be honest, I really do not see the point, all of the job sites make the cover letter optional, and if you think about it, if employers are only taking on average 10 seconds to read each persons resume why would they even bother to read a cover letter?”  My response was to be honest, it wasn’t to up-sell, and it wasn’t to try to talk him into more than he needed but, my response was to say “Again, I want you to think like an employer for a second.  We are in Atlanta, Georgia.  When you think about the hit the economy took beginning back in 2008, and the effects that it has had over the course of the last several years what you will still find to this day is 500 – 1000 applicants per position.  If there are on average 500 to 1000 applicants per available position how are those selected for interviews actually selected?”

The truth is, is that they are selected by a few factors.  Those factors include but, aren’t limited to your work ethic, your previous accomplishments, your desire to keep growing, and keep going, your effort, your sense of diligence, and then there are your core values, characteristics, and sense of integrity that carry over into your career, and who it is that you portray yourself and show yourself to be professionally.  How does this relate?  Let me explain.

If you want to show a potential employer that you are willing to go the extra mile while working for them, show them that you are willing to go the extra mile by creating a cover letter that highlights your accomplishments, and achievements while also telling them who it is that you really are, and showing them your characteristics, values, and sense of integrity as you do it.

This will take you further as you find yourself in a position where you are wanting to get that phone call for an interview that will lead you into your next position.

Showing employers that you are willing to go the extra mile is never a bad thing.  Be different, and sell yourself, but sell yourself in a way that shows that you are willing to go above, and beyond expectations, and you will find yourself in a position where you will get the interview based on who they know that you are vs who they were hoping to find.

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