The psychology of color isn’t discussed as often as it should be. In business it can be the deciding factor on whether or not a professional or business decides to do business with you, and in decorating it can be the deciding factor in just how much sleep you are able to get at night. Don’t believe me check out this chart from Men’s Health that got access to study results on the color of bedrooms, and sleep:
Why do businesses choose the colors that they do for websites? What is the deciding factor? Is it that the President, Executive Board or, Designer’s favorite color is most often blue, beige, white or, black? That is quite honestly what most consumer’s believe to be true but, the truth is that the smartest professionals know to incorporate certain colors in to their website, and ads in order to give consumers the feelings that the businesses want the consumers to feel as a result of their ads or, websites in order to gain their trust, and business as those colors all mean something completely different, and relay hidden messages to the consumers who are watching or, reading with interest, and curiosity.
If you are using the psychology of color in your website or, blog has it worked for you? Have you been able to attract clients using this branding mechanism? I’d love to hear about your thoughts, and experiences.