In a world where companies seem to know what consumers are looking for before they know themselves, it doesn’t come as a surprise that consumers are more than a little wary. People are turning to friends, families and coworkers for advice and referrals that they can feel confident in. Trust is not easily given to brands and once given, companies have to work hard to maintain that loyalty.
Of course, that’s not to say that your marketing efforts shouldn’t include product information and company branding. Clients need to know the tangibles that you can offer them. The bulk of your marketing, though, should be aimed at building trust and respect between you, your company, and your clients. That trust leads to customer loyalty, increased business, and most importantly…referrals.
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