Is Your Realtor Using These Words In Their Listings?



Listing Keywords

The Top 25 Words and Phrases Realtor’s Should Be Utilizing In Their Listing Descriptions:

  1. Beautiful
  2. Must See
  3. Spacious
  4. Hardwood Floors
  5. Stainless Steel Appliances
  6. Granite Counter tops
  7. Dream Home
  8. Your Dream Home
  9. Build Your Dream
  10. Private
  11. Pool
  12. Wood Floors
  13. Perfect
  14. Vaulted Ceilings
  15. Crown Moldings
  16. Fireplace
  17. Private
  18. Private Lot
  19. Fenced In
  20. Storage
  21. Entertaining Space
  22. Perfect For Entertaining
  23. Convenient Location
  24. Close To Shopping / Schools
  25. Great School District

The map at the top of this article may benefit you in greater detail as it maps out location preferences and pin points buyers needs in specific areas of the country, and personally I think that, that is a fantastic tool.

If your Realtor isn’t utilizing these words in their listings it could be because your home doesn’t offer some of these features, or it could be because they do not want to take the time out to creatively describe your home.  When this happens what I have learned over the years is that it is almost always due to time constraints that they face, but given the fact that we are in a buyers market that means that your home is not getting the exposure that it deserves.

What description words have worked best for you as a Listing Agent?  As a buyer what are the characteristics that you find yourself compelled to hop in the car, shoot an email out over, or even pick up the phone for?  And as a seller how has your experience been in finding a Realtor to provide you the service that you feel that you deserve?

2 thoughts on “Is Your Realtor Using These Words In Their Listings?

  1. Your language should not be full of jargon. Likewise, do use philosophical or academic language. Just use ordinary language. Keep the format of your writing in report form and do not write as you are selling or advertising something.

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